Athenian Yachts, a leading company in the Greek yacht chartering sector, manages an impressive fleet of over 100 yachts. This family-owned business, with more than 30 years of industry experience, has traditionally leaned on brokers and word-of-mouth recommendations to generate leads.

Our initiative was to launch a global yacht charter marketing campaign, tailored specifically by country and yacht category (Bareboat, Catamaran, Motor Yacht), taking into account the seasonal dynamics of the industry. These seasonal fluctuations, characterized by varying demand peaks across different regions, necessitated the development of sophisticated budget optimization processes. Our goal was to maximize demand capture throughout the year.

To achieve this, we employed Google Search Ads and other advanced Google campaign solutions that harness artificial intelligence to both generate and capture demand. In the fiercely competitive luxury market segment, these digital channels swiftly became the primary sources for lead and booking acquisition.